
Reasons To Visit Japan
Scenery, culture and cuisine beyond measure
Nestled in the Japanese Alps, this winter wonderland transforms into a remarkable summer escape, offering far more than just world-class powder. Ancient mountain temples peek through mist-shrouded valleys, while traditional ryokans serve up steaming bowls of soba alongside outdoor hot spring baths. Beyond the slopes, you'll discover mountain hamlets where artisans still craft wasabi by hand, and hidden trails lead to snow monkeys soaking in thermal pools. The legacy of the 1998 Winter Olympics lingers in world-class facilities, but it's the authentic Japanese mountain culture that truly captivates.
Nestled in the Japanese Alps, Hakuba draws in both thrill-seekers and those looking to soak in Japanese culture. Skiers and snowboarders flock here in winter for some of Japan's best powder snow, while summer brings hikers and bikers to its lush mountain trails. One of the area's unique highlights is watching wild monkeys take hot spring baths at Jigokudani Park - it's quite a sight! History buffs will love exploring the impressive Matsumoto Castle and the peaceful Zenko-ji Temple nearby. The local whiskey scene is worth checking out too, and you'll find tiny mountain villages where people still live much like their ancestors did centuries ago. No matter when you visit, Hakuba has something special that makes you want to come back for more.
Ski through pristine powder by day, soak in natural hot springs by night, all while immersed in Japanese culture
Visit local wasabi farms tucked into mountain streams where traditional cultivation methods endure
The area's snow quality rivals Hokkaido's, yet remains delightfully under-the-radar with western tourists
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