
Reasons To Visit Japan
Scenery, culture and cuisine beyond measure
Japan's northernmost major island is a place of deep and beautiful contrasts, transforming from endless acres of colourful blooms into a snowy wonderland, season by season. With a relatively sparse population, Hokkaido is the place to go to escape the hustle and bustle of Japan's metropolises. A vast expanse of virgin forest, the Daisetsuzan National Park is a sanctuary for wildlife including brown bears, Ezo red fox and the splendid Blakiston's fish owl; and offers endless hiking possibilities. Then there's Sapporo, the region's capital, known for its festive food scene - be sure to partake in its fantastic seafood and local brews, beautiful parks and the renowned Snow Festival.
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From vibrant flower fields to bubbling hot springs, Hokkaido's unique landscape offers experiences that you won't find in the rest of Japan.
Don't miss the untouched splendour of the Shiretoko Peninsula, one of the most remote and striking areas in Japan. This UNESCO World Heritage Site is known for its rich biodiversity, including a number of rare and endangered species.
The activities available in Hokkaido vary greatly from season to season. Its snow-laden landscapes and fabulous winter sports are a draw in colder months, while hiking becomes a favourite during the warmer seasons. Spring presents a palette of cherry blossoms, summers are perfect for wildlife spotting, and autumn brings vivid colours to the landscape.
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