
Reasons To Visit Japan
Scenery, culture and cuisine beyond measure
Set against a ridge of undulating mountains, a sprawling city rises quite unexpectedly. The capital of Hokkaido, Japan's northernmost island, Sapporo is a city of great contrasts. By day, visitors meander amongst its broad, tree-lined boulevards and art-filled parks, before the evening erupts with neon lights throughout the city; stop for a glass of Sapporo's famous beer, paired with succulent seafood or Genghis Khan (Jingisukan), a favourite local mutton dish. You can even take a look around the Sapporo Beer Museum, which is housed in a brewery dating back to the Meiji period. Sapporo's biggest claim to fame is its annual Snow Festival, when the city transforms into a winter wonderland filled with ice and snow sculptures. The city is also a gateway to many of Hokkaido's outdoor pursuits like hiking, skiing and soaking in bubbling hot springs — the view is sensational.
In the vibrant heart of Hokkaido, you'll find a delightful blend of natural beauty, culinary excellence, and cultural richness waiting to be explored. Wander through the verdant Odori Park, the site of the famous Sapporo Snow Festival, showcasing spectacular ice sculptures each winter. Culinary adventurers can dive into the flavours of Hokkaido at the bustling Nijo Market, sampling fresh seafood and local delicacies. History enthusiasts will appreciate the historic Sapporo Clock Tower and the picturesque Hokkaido Shrine, offering a glimpse into the region's past. For beer lovers, a visit to the Sapporo Beer Museum provides an insight into the brewing culture, complete with tastings.
Winter turns Sapporo into a playground and the city's Snow Festival provides an even dreamier atmosphere to enjoy it in.
Explore Moerenuma Park, designed by the famous sculptor, Isamu Noguchi, merging art, architecture, and nature in one exquisite setting.
Sapporo's winter can be enchanting yet extremely cold, so be sure to pack accordingly. However, the city has a comprehensive labyrinth of underground walkways to make getting around easier.
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